KidsZone is an innovative online platform designed to revolutionize the educational experience for children aged 4 to 12. We aimed to create a digital haven bursting with vibrant colors, captivating sounds, and an endless array of educational adventures tailored specifically to ignite curiosity and nurture the intellectual growth of young minds.

Collaboration: Worked with a team of fellow UX designers.

My Role: UX Designer

Project Duration: 3 weeks

• Interactive and educational experiences
  
• Accessibility to children of all backgrounds and abilities
  
• Valuable resources and insights for parents to actively participate in guiding their children's educational adventures
  
• Safety, age-appropriate content, interactive learning experiences, and holistic development
  

Brand identity: KidsZone aspires to achieve a harmonious fusion of creativity and education tailored to meet the unique needs of children aged 4 to 12 and their parents

In our KidsZone logo, I strategically use Gestalt principles: Proximity creates a castle, fostering collaboration; Similarity unifies shapes, building trust; Closure prompts kids to complete elements, encouraging creativity.

Our logo should be used in these ways. In addition to having the logotype and logo mark beside each other, we can also have them stacked on top of one another. Depending on the background, we would use our logo differently. White logos are used for dark or picture backgrounds, while dark logos are used for lighter backgrounds.

These are the ways we shouldn’t use the logo:

Shadows, borders, spaces, strokes, different colors, and orientations should not be used with the logo.

Primary colors:

Secondary colors:

The Hand Drawn Black Icon Collection, a reflection of KidsZone's brand values, embraces simplicity and engagement in its design. The hand-drawn style serves as a testament to our commitment to delivering an intuitive and user-friendly experience. This approach speaks directly to both children and parents, capturing the essence of an educational journey that captivates and amuses both parties.

The tone of speech used in KidsZone is meticulously designed to appeal to both children and their parents. It achieves a harmonious equilibrium by providing children with information, education, and engagement while simultaneously instilling a sense of reassurance and trustworthiness in parents. The language and tone are deliberately selected to embody the brand's core principles of inclusion, creativity, and safety. This ensures the platform is inviting and attractive to its broad and varied user base.

A 4/8 pt grid system is the most common spacing approach that we took to achieve smooth, consistent, and usable interface design.

KidsZone strikes a perfect balance by engaging kids with vibrant shapes and colors while appealing to parents through modern design. Our platform offers diverse, educational content, ensuring every child finds something enjoyable, creating a fun yet trustworthy learning space for both kids and parents.